My Pride: The Series

Head of Marketing & Digital Strategy

Lead digital strategy, marketing, and branding for the series
Managed a team of 5 digital media professionals remotely across North America
In one year, drove 250% growth across multiple platforms; YouTube: 21M views(300k subscribers), Instagram: 30K, Twitter: 5K
Conceived and managed eCommerce merchandising campaign accounting for 55% of total series revenues
Hired external contractors for production and oversaw design, advertising, licensing, and distribution for the series
Designed, implemented (python + Flask), and managed brand website leading to 1M unique visits in 5 months
Wrote and designed pitch documentation, marketing/brand materials, and proposals leading to over $50K in funding
Pitched series to RevryTV SVOD service resulting in further global distribution

My Pride is an animated, dark fantasy web-series following a queer, disabled, lioness bidden by the Goddesses to heal her broken world

In 2019, the series was awarded funding from the Canadian Independent Production Fund (IPF) and was greenlit for release in early 2020
Since launching the web-series on YouTube in February 2020, viewership has gone from ~100,000 to ~2.5 million per month
Subscribers have skyrocketed from 75k to ~300k in less than six months, equal to +250% growth
Average monthly views increased 15x with view duration increasing 10x
Advertising campaigns managed for this series have seen an average view through rate of 43% and an organic view conversion rate of 21%
Social media accounts created in February 2020 have grown exponentially:
- Instagram: 30,000 followers
- Twitter: 6,000 followers

The series has also been fan-dubbed in Portuguese, Russian, Spanish, French and more!
Although 52% of viewership is from the USA, My Pride's fandom breaks borders with hundreds of pieces of fan-art being submitted from fans from across the globe under the hashtag #MyPrideSeries