Nelvana: Digital

Digital Analyst: Brand and Partnerships

Responsible for over $2M in annual revenue across 10 different on-demand platforms
Manage digital strategy for a CMS of 35 YouTube channels with over 7M subscribers and over 100M monthly views
Optimize growth and engagement across YouTube and other VOD platforms using data analytic insights
Associate Producer of Toon Bops musical shorts, leading series from initial data analysis through production to digital release resulting in +6M views on YouTube and Disney Now
Curate and moderate digital VOD releases across both self-publishing and distribution VOD partners
Communicate digital analytics to upper-management and marketing teams through stylized and informative decks & presentations
Provide digital consulting for agency partnerships, including video advertising campaigns with an annual budget of $100K

Agency Work

Tiny Tukkins is a mystery-box collectible toy series created by Beverly Hills Teddy Bear.

In Summer 2019, our team created a digital short web-series for the brand using character designs from the toys, in order to extend international brand awareness
The web-series is distributed across: YouTube, Amazon, and Roku, with YouTube seeing the series the most success garnering a collective series viewership of +1M

In March of 2020, the children’s brand Max and Ruby blew up on Tik Tok
Capitalizing on this, I built the Max and Ruby Tik Tok account organically to 80K followers in under 1 week with over 5 million likes
The dance trend reach hundreds of millions of views and was even picked up by Charli D’Amelio herself

In 2019, we negotiated a sponsored article with Narcity Canada for the Canadian television series 6teen announcing the release of our merch collaboration with Teespring
This article saw over 70k shares and was pushed across Narcity's various social platforms, equivalent to hundreds of thousands of followers and saw the digital merchandising campaign related to the post, growth of over 200%