Twitter (Now X)
BEFOre it became x…
Client Account Manager (CPG Brands)
In the above pitch deck created to secure my position at Twitter (now X), I designed and presented a strategic awareness campaign tailored for Nestlé, specifically focusing on their Nesquik brand. The deck proposed targeted advertising solutions utilizing Twitter's platform capabilities to enhance brand awareness and engagement among sports fans, particularly males aged 18-34. Key strategies included using Twitter’s ad targeting options like Interest Targeting, Conversation Targeting, and Event Targeting to reach relevant audiences effectively.
As the Client Account Manager for Consumer Packaged Goods (CPG) brands at Twitter, I was responsible for:
Client Relationship Management: Building and maintaining strong relationships with key stakeholders at CPG companies, ensuring their advertising needs were met with tailored Twitter solutions.
Strategic Campaign Planning: Developing comprehensive campaign strategies that aligned with the brand’s marketing objectives, leveraging Twitter's unique strengths to maximize audience reach and engagement.
Data-Driven Insights: Analyzing campaign performance data to provide actionable insights and optimizations, ensuring continuous improvement in client campaigns and demonstrating the value of Twitter's advertising solutions.
Presentation and Advocacy: Effectively communicating campaign strategies and results to clients through clear, persuasive presentations, thereby reinforcing Twitter's position as a crucial partner for digital advertising.
This role involved a blend of strategic planning, client management, and analytical review to drive successful advertising partnerships and campaign outcomes on Twitter’s platform.